The objective of this book focused on giving the fundamental tools to everyone who has an interest on the Manufacture and Sale of Artisanal Gelato.
You will learn how to use the necessary machines with a previous detailed report of it and how to choose the different raw materials as to make the correct recipe with it correct balancing. All this process will help you to achieve the best possible product that suits the actual market needs.
Added to the knowledge of the step by step process to make Artisanal Gelato we will teach you the other important variables as to make your business succeed. This are the ones that correspond to Marketing, Search and Location of the Business, Advertising, Marketing Plan, Investment Project, Points of Sale and Franchising.”
The legal aspect, the Architecture and the Design bases of your chosen store will also be treated in this book.
You will also find valuable information about the development of such important aspects such as Hygiene and Personal Instruction.
It is the desire of all those who have collaborated in the realization of this work to give you valuable tools and the fundamental aspects to make your personal projects succeed, having the assurance that we have put at your service all out technical ability and our best goodwill.
We can only wish you the greatest success in your endeavors, with te intimate desire that part of it is due to this reading.
The objective of this publication is that every person who reads it and who has an interest focused on the business of Manufacture and Sale of Artisanal Ice Cream, without any prior knowledge, has a complete overview that allows them to face the installation of a business in the field. .
For this reason, in its development, it deals with the minimum notions that one must have of refrigeration to be able to choose the necessary machines, going through a detailed report of them, of the different raw materials at their disposal to prepare the appropriate recipes through their correct balancing. , as well as its subsequent treatment to achieve the best possible product that adapts to the needs of the market in which it has to act.
All this having as main goal in all its stages the concept of quality, which must be present as an indisputable factor in all business acts, in order to be able to aspire to a lasting success of its management.
The Artisan product is an important variable, but not more than the rest that make up the entirety of a business. That is why, at the same level of development in its presentation, those that correspond to Marketing are treated, such as, among others, Search and location of the Business, Advertising, Marketing Plan, Investment Project, Points of Sale and Granting of Franchises.
The legal aspect has special treatment, as well as the theme of Architecture and Design of the chosen premises.
From now on, the development of such important issues for the proper functioning of the business, such as Hygiene and Instruction of Personnel and all those aspects that, although at first glance seem minimal, mean that the efficiency of our task is not clouded by small details, has not been neglected. , which added to each other can make our venture fail.
All this development is endorsed by the author’s many years of experience in the field, passing in the commercial and technical part through the direct attention of Artisan ice cream parlors, courses and installation of ice cream parlors in various regions of our country and abroad and his professional training in the field of Marketing.
It is the wish of all of us who have collaborated in the realization of this work, that it be extremely useful for all those who use it to carry out their personal projects, being sure that we have put all our capacity at your service. technique and our best good will.
It only remains for us to wish you the best of success in your undertakings, with the intimate hope that a part of it is due to this reading, together with the professional advice that is always necessary in these cases.